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Thursday, June 25, 2009

Bollywood on the Hudson

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Millions of moviegoers in India recognize the neon signs of Times Square as easily as the Taj Mahal, due to the growing popularity of "Bollywood" movies shot in the United States, particularly in New York.

By making movies in one of the world's most expensive cities, producers risk big losses but can score big rewards by appealing to India's fascination with foreign worlds.

Despite its high costs, New York, more than any city outside India, offers easy access to resources such as Indian extras, trained Indian dancers and Indian production teams, say experts on Bollywood, the $2 billion-a-year industry known for movies featuring elaborate music, costumes and sets.

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