STAR, DIRECTV sign multi-year deal extension

DIRECTV, the nation's leading satellite TV service provider and STAR, a wholly owned subsidiary of News Corporation and Asia's leading media and entertainment company, on September 24 announced the signing of a multi-year deal for continuing carriage of STAR India PLUS, STAR I ONE, STAR India NEWS and VIJAY in the U.S.

DIRECTV became STAR's first distribution partner in the U.S. when the four STAR channels made their American debuts in November, 2004.

"Since their launch in 2004, STAR's leading Indian channels have become household names among DIRECTV's South Asian subscribers," David Wisnia, STAR's Senior Vice President for Distribution and Sales and head of STAR's North American and European offices, was quoted in a press release.

To read the full article, click here..
To read the ePaper, visit: http://www.desitalk.com